About the Founder

Luciana Herrero | Costa Rica | USA

I didn’t plan to become the person who questions everything — but once your carefully built life collapses, you stop pretending the old rules make sense.

I was the creative kid who loved fictional worlds more than the real one, and I always imagined a future where I'd help people through my career. When it was time to choose a path, though, my family handed me their version of "the script": get the degree, get the job, win at life. I chose biomedical engineering because engineering felt like the "smart" way to help people.

So I did what I was told: I went to UNC Chapel Hill, earned a degree in biomedical sciences and engineering with a concentration in neuroscience and rehab, and a minor in neuroscience for good measure. I spent three years working in research and then landed a job at a regenerative medicine company, working on cutting-edge tech that felt like science fiction. On paper, it was everything I thought I wanted. But beneath the surface, I knew: I was building a life that looked good — not one that felt good. And even though I knew it wasn’t right, I stayed.

Then, life hit eject. Not because I was ready — but because I kept waiting to be. Grief cracked me open. Not just heartbreak, but the kind that rearranges you so completely that going back isn’t an option.

So I left. I set off on a solo journey to figure out what the hell I actually wanted. Along the way, I met people from all walks of life asking the same questions I was. I saw the script for what it was: a borrowed blueprint. And when I let go of it, I realized something I’d been running from all along: uncertainty isn’t a problem. It’s an initiation.

Today, I blend my background in biomedical engineering and neuroscience with my lifelong passion for storytelling and service. I’ve developed a unique, science-backed, story-driven framework that helps quarter-lifers unlearn the noise, reconnect with their agency, and begin living lives that actually fit.

I’m here for the ones in the in-between. The ones questioning the script they were handed. The ones ready to trade certainty for curiosity — and finally live like they mean it.

Off-Script

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